We tend to give in too easily to our competition.

The market isn’t buying from an alternative manufacturer—the challenge is that they’re buying from no one.

If you want to increase sales, you’ll need to get your customers to decide not only that you’re worth their time and money, but also motivate them to act now instead of later.

Zero-in on your CUSTOMERS…not the COMPETITORS.

This will make your pull-throughs worthwhile.