Which Side Is Calling Them?
Most people in positions of power are change-averse. They’ve invested and sacrificed so much to get to where they are.
Do you really think they want to be told that they’re doing things wrong and should do them differently? These people find comfort in remaining within boundaries set by others around them.
Then, there are those who seek the thrill of pushing boundaries. They find satisfaction in widening the arena for others around them.
Everyone will eventually have to adopt the new way. The question remains, how will you show up with the message in a way THEY want you to?