What Are You Solving For?

Indians had made the mistake of turning a blind eye to colonial power, which cost them their freedom.

The incumbents occupied themselves in building superlative temples instead of suffocating the insurgents. And the rest is history.

Hiding behind convenience is irresponsible. Leaning into discomfort pays off.

What’s the problem you’re solving for? How can you build on existing assets and experience? What’s the difficult part? After your strategy launches, what new assets will you now own?