A tool is just that.

How will it be used? Who will use it? When should they use it? Do the users know its use-case and how-to?

If you’ve created an expensive tool that no one uses, it’ll be hard for you to get funding to do it again.

On the contrary, if your tool becomes the talk of the town, surely they’ll want more of what you’ve got.

Tools that are used to market to customers must first be marketed to internal stakeholders (its users).

Training guides can help with this.