“The more we value things outside of our control, the less control we have.” –Epictetus

When we’re tasked with increasing sales by 10%, we’ve been provided guidance on speed and direction. How we get there is on us.

The only thing that’s truly in our control is maximum effort (not the end result: maximum sales).

When we detach our emotional state from the results of our effort, we maximize the chances that our effort will be focused and effective. Who knew!