Market Access is a team sport.

It’s up to the TEAM MEMBERS to take the ball to the goal post.

It’s up to the TEAM MEMBERS to create such a project that brings in revenue.

Soccer players get it, why don’t we?

When someone is caught doing something good, it moves the heart in a way that Herman Miller’s (even the gold-coated ones) and Armani’s can’t.

At the next meeting, catch someone doing something good. Make it known to them. Right there on the call, privately in a 1:1 text or phone call, or whatever other way that makes sense.

Notice how the conversations pivot. Notice whose spark is lit (good-finding nourishes BOTH of us).

Good-finding doesn’t just help transform laggards into winners. It helps transform winners into ultra-winners.