Show Up Next to ‘None’

Would you expect someone in the ice cream aisle to pick up a bottle of Sriracha even if it was right there? Cones and toppings on the other hand….

Your biggest competitor is likely ‘none’ because inaction usually has the biggest market share of all.

If that’s the case, surround yourself with competition where the question changes from ‘if?’ to ‘which?’

Where are your customers going to look for a solution? Remember, you’re selling more than just a product—it’s a solution.