Responsibility Regardless of Authority

‘Pleasing clients’ is important to fill our bellies, but it cannot be a mantra to live by.

Publicis, a well-known advertising agency that does great work, has been in the news for agreeing to pay $350 million for helping to fuel the opioid crisis. Yikes!

Us marketers likely will never receive credit for doing the right thing. Still, we all have responsibility regardless of authority.