Relentless

The market is saturated, there’s cutthroat competition, and the customers are skeptical.

Make home amongst the eruptions and liquid fire by working on the single most important thing: delighting the smallest group that could possibly sustain you in your work.

Embrace those customers’ dreams, worldviews, and energy…and leave the naysayers alone.

When you work to delight the minimum viable audience, you realize that the group is much larger than expected and they tell others.