Reaching the Destination

Imagine 2,000 people, all planning out their trip to a conference. Everyone starts from different places (not better or worse…different) with the desire to end up at the same place.

Some take the road while others fly.

Some start their journey day before while others leave the day of.

Some must stop by another place before reaching the destination.

All these scenarios are fine…if they reach their destination. It’s a problem if they don’t.

This is the job of market access.