Priorities August 15, 2021 / By Krishna Patel / Content Development Priorities A value proposition is not a lecture. Nor is it a book. It’s meant to be short.Omission of facts is inevitable when something is short.What facts are you willing to omit vs. which facts do you HAVE to include?What are the 5 key things that once customers understand/SEE them, they can start doing the rest of work to find out the details?