It’s important to be prepared before meeting your clients.

What are your clients expecting from you?

A polished deck with design prowess?

Strong messages backed by sound evidence?

Well-dressed contractors?

Contractors that show up on time and are waiting for them (rather than the other way around)?

Evidence that the work is a product of team effort (that more people cared about their project than just the writer)?

Thoughtful market insights and wise advice?

Perhaps it’s ALL of this.

Imagine what the client is seeking—then follow through with it.

“Luck is what happens when preparation meets opportunity.”