Teaching someone the complexities of market access is…well…complex. The numerous intricacies need to be explained in a way that doesn’t bore the audience to sleep.

Telling a story is more engaging than spitting out facts without proper context.

Persona profiles are a great way to teach your audience about your customers. Answer these questions to create the persona profiles:

1. What are they like?
2. Why are they here?
3. What keeps them up at night?
4. How can I solve their problem?
5. What do I want them to do?
6. How might they resist?
7. What’s the best way to reach them?