Back at his workshop, the writer creates an outline, draws countless diagrams, does hours of research—and might even re-do some of this because it didn’t work the first time.
None of this will see the light of day. What everyone sees a simple, singing deck.
Remember that time when you came out of a medical/legal review as glazed over as a donut?
When a medical/legal review comment flies in the face of what YOU believe it should be, ask yourself: “why is he right?”
Before throwing solutions at the wall in hopes that something will stick, understand what’s really at the root of his concern. Listen for clues in his response. It may not what you had imagined AT ALL.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” –Abraham Lincoln
Upskilling is highly under-rated. For most people: if it happens, it happens; billable work is what counts.
How can anyone in Market Access develop professionally without staying up to date? After all, billable work goes to the ones who are up to date.
As Francis Bacon declared roughly five hundred years ago, “He that will not apply new remedies must expect new evils: for time is the greatest innovator.”
Market Access professionals are doing the work that matters. But only the work that’s actually done will matter.
There’s a good chance for abandonment if I’m doing it out of convenience/paycheck/promotion.
To do something despite all odds requires a purpose that’s bigger than myself.
Market Access professionals are in the business of SERVICE. They work for manufacturers. Manufacturers are part of the health care system. The North Star of ANYONE working in the health care system should be: “What can I do in order to keep patients healthy enough so they stay OUT of the health care system?”
Imagine if people around us began thinking like this. How efficient would be meetings, projects, budgets, organizations—and even the system as a whole?
Gather a group of people who care enough to contribute. A diverse group actually works in your favor.
Before they come into the brainstorm session, hopefully they think through the problem on their own.
Then, watch the magic happen during the meeting when a brand-new idea emerges that no one could’ve imagined on their own, because it’s actually the product of the individual ideas.
Before dispersing, ask the person who didn’t speak up during the meeting: “what are your thoughts?” This could be another magical moment waiting to happen.
Crafting market access messages is a lot like riding a hoverboard.
The natural tendency is to teeter back and forth in order to avoid falling. In this balancing act, fall is inevitable when leaning in (shameless bragging) or leaning back (by-the-book bland words).
Shift the focus from leaning to gathering a core balance: figure out exactly what needs to be said and find robust references to support it.
An experienced writer (rider—punny!) is good at maintaining core balance and zipping ahead in what seems like second-nature.