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Market Access Strategic Execution Consultant

Keeping Up With Time

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Keeping Up With Time

Market Access is arguably one of the most complex/difficult job in the pharmaceutical industry. So why do we put ourselves through it?

Do we show up to solve interesting problems, or for a paycheck? There are lots of smart people in Market Access…but they have yet to fully realize their potential because they’re holding themselves back.

Too many of us follow what worked for someone 15 years ago. But things have changed.

Market Access doesn’t need the solutions from 15 years ago…it needs solutions from modern-day people: you and I.

It’s time to change with time and break the mold.

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Playing Legos at Work

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Playing Legos at Work

Preparing for their return home from vacation, a mother asks her child, “are you excited to go back home?”

The child answers, “Yes!”

Mother: “Why?”

Child: “I have very important work waiting for me at home. I need to figure out how to build an elephant and a frog with Legos as soon as we return.”

What Legos are to the child is what work is for the mother.

Work is real, but it’s also made up. All of it.

Angels can fly in the heavens because they take themselves lightly. We also can fly if we loosen up and have fun. Yes, work can be fun—why not?

Benjamin Zander’s epic Rule Number 6: “Don’t take yourself so g—damn seriously.”

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Launch Pains are Temporary

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Launch Pains Are Temporary

A woman is debilitated by severe hearing loss. Yet she fields issues all day long at the customer service desk at Home Depot. She frequently endures shouts from customers who don’t realize that she doesn’t respond because she’s hard of hearing. She moves forward despite her situation to provide EXCEPTIONAL customer service.

In Market Access, we don’t have to haul heavy items nor do we bear people shouting at us. Yet we complain.

The difficulty of product launches is REAL, but it’s TEMPORARY. The woman with permanent hearing loss has to live with her handicap forever.

Then what is left to complain about, really?

I don’t have to do any of this…I get to do it.

Moments of difficulty are actually a dance between my shortcomings and I. These moments are golden opportunities for growth. Like gold, these opportunities are buried in the dirt and can only be recognized by a trained eye.

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change” –Charles Darwin

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Deadlines

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Deadlines

I don’t remember ever missing a deadline.

Taking deadlines seriously is a way to show respect for others’ time as well as my own.

  1. Respecting others’ time: they can only start their part once I finish my part. Handing over my work on time gives them enough time to do their work.
  2. Respecting my time: what could I have been doing with the time spent working on overdue projects?

“One today is worth two tomorrows” –Benjamin Franklin

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Exclusive Offers

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Exclusive Offers

We pay attention to “exclusive offers” when they land in our inbox.

If we’re a fan of the vendor, we jump on the offer…even if it’s only to save a few bucks (and even if we don’t need what they’re selling).

Exclusive offers have a way of creating urgency to act.

The role we’re in right now is an exclusive offer because it is temporary (either we’ll move on, or it will move on). While we still have this offer, what growth/learnings can we extract from it in order to prepare for the next role—whatever it may be?

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Finding Someone…Anyone

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Finding Somone...Anyone

Someone with a great ambition will EAGERLY do what no one else wants to do.

If you don’t know who to call on, seek out these ambitious people for help.

Put rookies on your roster. Also sign up the seasoned professionals who have preserved the vibrant mentality of rookies.

If they happen to be lethargic about taking up the opportunity (and it’s out of character for them): what do they need? How can they get what they need? They’ll come back into the game once the barrier is removed.

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Not Just Dirt

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Not Just Dirt

Looking down at the ground, soil looks like nothing more than inanimate dirt.

It’s actually hiding a thriving ecosystem which houses ONE QUARTER of the Earth’s organisms—from bacteria all the way up to moles! Who knew!

We are quick to conclude based only on what’s visible in plain sight.

Job titles and MAYBE a flashy degree (if they have one) are usually the only things by which we recognize our coworkers, because these are what’s visible on email signatures and LinkedIn profiles. These are what bring them into meetings and projects.

Digging deeper, we might be surprised at all the ways we can help each other solve problems—if we cared to look beyond titles and degrees.

Job titles and degrees are souvenirs of past accomplishments. They’re an inaccurate representation of the potential that’s yet to be discovered.

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Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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