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Market Access Strategic Execution Consultant

Heads-Up

Heads-Up

Will you be asking your team members to sacrifice their hour, lunch, dinner, weekend, sleep, trip with their kids, …?

Giving them a heads-up allows them to prepare.

When orchestrating a workflow, plan in advance so others can plan their own schedules.

Otherwise, they might not show up. Who loses?

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Flying the Arc

Flying the Arc

United Airlines takes passengers transcontinental from Newark, NJ to Mumbai, India in a direct nonstop flight using the shortest possible distance. Shockingly, shortest trajectory is not a straight line, but rather an arc!

We have been trained to seek out the most direct and linear path to reach our goal, which in reality could be very long, costly, and uncertain.

In reality, we live on a spherical world—on which there are no straight lines.

The arc takes us to parts unknown, yet it has a trajectory.

Flying the arc means seeking out the relevant customers (both obvious and inconspicuous) and caring to serve their needs. When we fly the arc, we can smooth, simplify, and accelerate access to therapies.

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Contextualized Perspective

Contextualized Perspective

The Truth runs through everything, which is why the same Truth that applies to Market Access also applies to software development, family matters, and physical fitness.

Seeing how Truth applies in the workplace helps to flex the observation muscles.

Contextualized perspective is greater than generalized platitudes.

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Bad Design

Bad Design

Bad design is an easy cop-out for your customers to drop your work and move on.

If it’s illegible, fix it. You’ll thank yourself for it!

The below picture was actually published in a reputable journal.

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Ocean

Ocean

The ocean is calm yet its waves are dynamic.

Playing the long game that is dynamic, burnout can be avoided only with inner calmness.

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