Ready. Set. Access.

Market Access Strategic Execution Consultant

Keep the Waves in the Ocean

/ By

Keep the Waves in the Ocean

A wave crashing on the beach captures just the last few moments of an epic journey that started as a small ripple in the open ocean.

CEOs and other organization leaders are often invited to look over high-profile projects in the days leading up to their launch. What may seem like benign feedback for them has crashing effects on the employees at the receiving end who must drop everything and scramble to address it.

These leaders are oblivious to the waves they’ve created.

Involving leadership much earlier in the process can help keep waves in the ocean and out of the corporate world. Keeping waves in the ocean is the responsibility of not only leadership, but on those who manage the project.

Keep the Waves in the Ocean Read More »

Training Guides

/ By

Training Guides

A tool is just that.

How will it be used? Who will use it? When should they use it? Do the users know its use-case and how-to?

If you’ve created an expensive tool that no one uses, it’ll be hard for you to get funding to do it again.

On the contrary, if your tool becomes the talk of the town, surely they’ll want more of what you’ve got.

Tools that are used to market to customers must first be marketed to internal stakeholders (its users).

Training guides can help with this.

Training Guides Read More »

Ossification vs. Technology

/ By

Ossification vs. Technology

Years of doing work a certain way ossifies our habits and approaches to projects. Introduction of a new technology can really throw us off. When this happens, do we embrace the new technology or run away from it? What SHOULD we do?

Getting there is the hard part. Once we’re there, we feel at home.

Ossification vs. Technology Read More »

Sawubona

/ By

Sawubona

Attention is what we crave as humans, yet is in shortage.

It is rare to notice someone—perhaps which is exactly when we do notice someone, it could change their life’s trajectory.

Who did you notice today that did something right? Did you let them know (even if you had to go out of your way)? It could change their lives—maybe even yours.

Sawubona

Sawubona Read More »

Showing Up

/ By

Showing Up

There are different ways in which we show up in front of our customers and clients.

When they view our project, when they read our email/text/instant message, when we attend a meeting together, when we meet them in person, when they hear about us from a colleague, ….

When you show up, how would you like to be known?

Showing Up Read More »

Transient

/ By

Transient

If you were granted only half hour to play, you would play hard. Harder than you’d ever played before.

Realization of its transient nature creates a sense of urgency—the need to soak it up before it’s gone…forever.

Although work may seem permanent, it’s far from it. It’s transient. Soak in all that you can before it’s gone…forever.

Transient Read More »

Instant Message

/ By

Instant Message

Executives spend, on average, 22 minutes daily staying up to date on business-related content in the form of journal articles, etc.

If they happen to find your business article, they better be able to process the message INSTANTLY. Title, introductory/concluding paragraphs, headlines, and graphics should be able to tell your story. The rest of the content is there in case they’re interested.

Effective content is thoughtfully engineered.

Instant Message Read More »

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
Linkedin-in
Contact Now
Scroll to Top