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Market Access Strategic Execution Consultant

Old Material In New Context

Old Material In New Context

Don’t think that you’re wasting your customers’ time by telling them what they already know.

New information can be news for your customers.

Old information packaged in new ways can ALSO be news for your customers.

Presentations that contain familiar material can still set off light bulbs around the room.

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Work to Work

Work to Work

A goal gives our effort direction and speed. However, the fruit of our effort is not ours to own.

Fruits belong to the owner of the tree.

Do it for the process, not the prize. Your life will be so much better.

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What Are We Doing?

What Are We Doing?

Most of us only play defense at work. All we’re doing is taking cover; deflecting danger; CYA.

If someone can help us with this, they become our new best friend.

How would our day look if we began playing offense? What if we decided survival is not good enough—we want to thrive?

Are we in the business of protecting ourselves or providing service?

More so than action-oriented questions, these are identity-seeking questions.

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Creating a Market

Creating a Market

Successful launches provide clarity on the specific patient population for their products.

Sometimes it’s not worth trying to fit your product into the current guidelines. With the advent of your product, the guidelines are the ones that will have to adapt.

When a square peg won’t fit a round hole, do you lose the peg or create a hole?

It’s amazing to witness the creation of a new market–and to know that you were part of it.

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Novel Ideas That Are Familiar

Novel Ideas That Are Familiar

You believe you have a great idea, but no one’s bought into it—yet.

Just because you’re in the minority, doesn’t mean you’re wrong.

Have they adopted something like this before? What does your idea sound like? What does it rhyme with?

Putting your novel idea in the context of something familiar helps to hit it home. It’ll also clears a path for your teammates to sell it to whoever THEY answer to.

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Initiate Momentum

Initiate Momentum

When we prolong the conversations about “let’s do this” or “should we do this,” are we buying time or wasting it?

Thinking to do something is far different from actually doing it.

Sometimes it’s better to vote yourself to be the one to initiate momentum, because that’s exactly what everyone else was waiting for. The first person to start.

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Customs

Customs

Travelers visiting the US are first interviewed by Customs at the airport. A traveler can only enter the country after the Customs officer allows them to pass through.

Each of us should have an intellectual Customs that interviews information. It can only enter our brain and influence our thinking after our intellectual Customs officer allows it to pass through.

No sense being a puppet, especially if you can’t be sure who is pulling the strings or why.

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Outlook Drives Decisions

Outlook Drives Decisions

What is our outlook towards colleagues? The outlook sets in motion the pathway to our actions that surface to the top.

Outlook>> thoughts and emotions>> decisions.

Imagine a scenario where a colleague sounds angry on a call. We don’t know him that well, so there’s not much to go off of. Do we give him the benefit of the doubt, get defensive, or ignore them? A lot of this has to do with our outlook towards them.

How do we view colleagues? How should we choose to view them?

When teamwork is a critical part of our job performance, it’s important for us to reflect on our outlook towards our teammates.

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