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Market Access Strategic Execution Consultant

Delete

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Delete

Many, in preparation for the upcoming week, open their inbox on Sunday night. While sorting out relevant emails, they delete any unnecessary, noisy emails that get in the way. Delete. Delete. Delete….

When sorting through future hours, days, weeks, and years, what work will we do that counts? How much of our future activities could just be noisy action? Delete. Delete. Delete….

“Where you decide to put your time and attention says a lot about who you are as a human being” –Merlin Mann

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Gift

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Gift

In our career, our position is a fragile gift.

It’s fragile because there are a million forces acting against it…yet somehow we have it.

It’s a gift.

A gift that is given despite all odds must be given by someone who CARES.

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Where Are You Going?

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Where Are You Going?

“I’m [[going to work]]”

Vs.

“I’m [[creating a brighter future]]”

Or

“I’m [[offering my efficiency at the feet of the Lord]]”

Or

“I’m [[…]]”

If you could replace “going to work” with anything else, what would it be? Words can set into motion destiny’s trajectory—both yours and your world’s.

The quote is so popular, it’s hard to tell who said it first:

Watch your thoughts for they become your words.

Watch your words for they become your actions.

Watch your actions for they become your habits.

Watch your habits for they become your character.

Watch your character for it becomes your destiny.

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Context Matters

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Context Matters

It’s hard to differentiate your product when your customers INSIST that they’re all the same.

Are you serving a solution to customers who believe that MAYBE there’s a problem? Do they understand that MAYBE there are dangers to status quo?

What can you do to prime the market?

Great content is predicated on context.

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Effortless

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Effortless

Overnight successes are mythical.

The foundation that they stand on was built over years, decades, and even lifetimes. Effort and care of many were responsible for this moment. It takes effort to be effortless.

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Inventing the Future

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Inventing the Future

It’s thrilling to believe that the work we’re doing will create a legacy that will outlive our time at the organization.

We all get to create the future. The future isn’t just a place we go to. It’s a place that we get to invent. —Nancy Duarte

What issues do you have with the status quo? What could the new norm look like?

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Postmortem

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Postmortem

Smart teams typically conduct a postmortem after the completion of a large project.

Too often the breakdowns are put under the microscope during the 1-hour meeting.

Rarely do we acknowledge the breakthroughs, and how they can be reciprocated.

It’s hard to put in a 2 weeks at a place where our sacrifices are acknowledged and appreciated.

If there are no breakdowns on the agenda, STILL schedule a postmortem to acknowledge the breakthroughs. If no one else, at least YOU show up with acknowledgements. Seek out the silent linchpins.

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Before It’s Gone

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Before It's Gone

We might’ve let some pleasant days slip by in the summer. But we dare not skip a single such day in the fall without making it count. Because soon we’ll run out of them.

We value things so much more after realizing their scarcity. 

What needs to be done to improve your product’s access? What tools/people are available to help you (before they’re gone)?

When opportunity knocks, open the door.

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Memorable

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Memorable

Most influential people of their times have left without a trace.

There is an elite group of people that GAVE MORE THAN THEY TOOK. They moved needle in health care noticeably.

Alexander Fleming discovered the life-saving compound, penicillin. He gave up rights to his discovery so that it could reach the mass as quickly as possible.

Marie Curie conducted pioneering research on radioactivity that fueled the fight against cancer.

Who will remember you when you are gone?

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Barriers are Meant to Be Broken

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Barriers are Meant to Be Broken

The thrilling part about track records is that they’re meant to be broken. Runners excite fans when they break records. Breaking records is what they’re supposed to do.

Just like records, barriers are meant to be broken.

When it comes to market access for your asset, what’s the most difficult part? How much of your time and focus are you spending on the difficult part?

Barriers are Meant to Be Broken Read More »

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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