Throwing facts into a training deck is almost like littering. It creates pages but not a story that can be retold.
Your audience won’t appreciate the information without you appreciating it first.
In “the principles for the development of a complete mind,” Leonardo Da Vinci advised, “Study the science of art. Study the art of science. Develop your senses—especially learn how to see. Realize that everything connects to everything else.”
The Ringelmann Effect is real. We see it when 5 people show up to a meeting, none having prepared anything in advance. They haven’t accomplished anything substantial during the hour. This is because everyone believes that they can count on the others to do the hard part, leaving nothing for them to do.
Uninspiring meetings fuel frustration.
The Ringelmann Effect could be signaling the need to find inspiration where one doesn’t exist.
Does your project matter? Why is it worth it? Why should you believe in it despite all odds?
Successful launches provide clarity on the specific patient population for their products.
Sometimes it’s not worth trying to fit your product into the current guidelines. With the advent of your product, the guidelines are the ones that will have to adapt.
When a square peg won’t fit a round hole, do you lose the peg or create a hole?
It’s amazing to witness the creation of a new market–and to know that you were part of it.
You believe you have a great idea, but no one’s bought into it—yet.
Just because you’re in the minority, doesn’t mean you’re wrong.
Have they adopted something like this before? What does your idea sound like? What does it rhyme with?
Putting your novel idea in the context of something familiar helps to hit it home. It’ll also clears a path for your teammates to sell it to whoever THEY answer to.