Ready. Set. Access.

Market Access Strategic Execution Consultant

Emerging From the Ashes

/ By

Emerging From the Ashes

The Phoenix Phenomenon describes the ability of humans to rise from the ashes of difficulty, transformed.

It’s when we shiver in 40 degrees at the BEGINNING of winter, but rejoice and wear shorts in the same temperatures at the END of winter.

It’s when hardships that seem like mountains to newlyweds seem like child play to couples married for 50 years.

When we keep at something for long enough, we emerge transformed.

Whatever doesn’t take us down will only make us stronger.

Emerging From the Ashes Read More »

Connections

/ By

Connections

Throwing facts into a training deck is almost like littering. It creates pages but not a story that can be retold.

Your audience won’t appreciate the information without you appreciating it first.

In “the principles for the development of a complete mind,” Leonardo Da Vinci advised, “Study the science of art. Study the art of science. Develop your senses—especially learn how to see. Realize that everything connects to everything else.”

Connections Read More »

Finding Inspiration

/ By

Finding Inspiration

The Ringelmann Effect is real. We see it when 5 people show up to a meeting, none having prepared anything in advance. They haven’t accomplished anything substantial during the hour. This is because everyone believes that they can count on the others to do the hard part, leaving nothing for them to do.

Uninspiring meetings fuel frustration.

The Ringelmann Effect could be signaling the need to find inspiration where one doesn’t exist.

Does your project matter? Why is it worth it? Why should you believe in it despite all odds?

Finding Inspiration Read More »

Old Material In New Context

/ By

Old Material In New Context

Don’t think that you’re wasting your customers’ time by telling them what they already know.

New information can be news for your customers.

Old information packaged in new ways can ALSO be news for your customers.

Presentations that contain familiar material can still set off light bulbs around the room.

Old Material In New Context Read More »

Work to Work

/ By

Work to Work

A goal gives our effort direction and speed. However, the fruit of our effort is not ours to own.

Fruits belong to the owner of the tree.

Do it for the process, not the prize. Your life will be so much better.

Work to Work Read More »

What Are We Doing?

/ By

What Are We Doing?

Most of us only play defense at work. All we’re doing is taking cover; deflecting danger; CYA.

If someone can help us with this, they become our new best friend.

How would our day look if we began playing offense? What if we decided survival is not good enough—we want to thrive?

Are we in the business of protecting ourselves or providing service?

More so than action-oriented questions, these are identity-seeking questions.

What Are We Doing? Read More »

Creating a Market

/ By

Creating a Market

Successful launches provide clarity on the specific patient population for their products.

Sometimes it’s not worth trying to fit your product into the current guidelines. With the advent of your product, the guidelines are the ones that will have to adapt.

When a square peg won’t fit a round hole, do you lose the peg or create a hole?

It’s amazing to witness the creation of a new market–and to know that you were part of it.

Creating a Market Read More »

Novel Ideas That Are Familiar

/ By

Novel Ideas That Are Familiar

You believe you have a great idea, but no one’s bought into it—yet.

Just because you’re in the minority, doesn’t mean you’re wrong.

Have they adopted something like this before? What does your idea sound like? What does it rhyme with?

Putting your novel idea in the context of something familiar helps to hit it home. It’ll also clears a path for your teammates to sell it to whoever THEY answer to.

Novel Ideas That Are Familiar Read More »

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
Linkedin-in
Contact Now
Scroll to Top