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Market Access Strategic Execution Consultant

Outlook Drives Decisions

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Outlook Drives Decisions

What is our outlook towards colleagues? The outlook sets in motion the pathway to our actions that surface to the top.

Outlook>> thoughts and emotions>> decisions.

Imagine a scenario where a colleague sounds angry on a call. We don’t know him that well, so there’s not much to go off of. Do we give him the benefit of the doubt, get defensive, or ignore them? A lot of this has to do with our outlook towards them.

How do we view colleagues? How should we choose to view them?

When teamwork is a critical part of our job performance, it’s important for us to reflect on our outlook towards our teammates.

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Reactive vs. Constructive

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Reactive vs. Constrcutive

There’s no question about the inefficiencies our health care system.

What are the efficiencies? How can they be solved?

I believe that for too long we’ve solely been focusing on trying to improve the system (reactive solutions) and ignoring improvement at the individual level (constructive solutions).

‘Be the change you wish to see in the world.’ Transformation within myself requires me to see the world differently.

Watch your thoughts for they become your words.

Watch your words for they become your actions.

Watch your actions for they become your habits.

Watch your habits for they become your character.

Watch your character for it becomes your destiny.

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Momentum

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Momentum

After you’ve created the tool, release it into the world by showing the users what problems it can solve and how it can be used.

Just like anything else, the tool can lose its luster without due attention. Remember the performance tune-ups: ask for feedback and keep making it better with each cycle.

Just building a tool is not enough. Someone must also give it the momentum.

Here are questions that can help you bring momentum to your tool:

  • What problem is this project trying to solve for?
    • What is it for? When someone hires our service, what are they hiring it to do?
    • Who (or what) are we trying to change by doing this work? From what to what?
    • How will we know if it’s working?
  • How can we build on existing assets and experience?
    • What does it remind us of? Are there parallels, similar projects, things like this that have come before?
    • What assets do we already own that we’ll be able to leverage?
  • Anticipate obstacles.
    • What’s the difficult part?
    • How much of our time and focus are we spending on the difficult part?
    • What part that isn’t under our control has to happen for this to work?
    • How much (time and money) is it going to take to find out if we’ve got a shot at this working out?
    • What do we need to learn?
    • From which people will we need help? Do they have a track record of helping people like us?
    • What assets do we need to acquire?
  • Belief in this project despite all odds.
    • After the project launches, what new assets will we now own?
    • Why do we believe this project is worth it?

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Goals

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Goals

In the moment, it’s far easier without goals. Binge watching until we’re too tired to keep our eyes open, logging off whenever we feel like it, …. Because we can.

Working without a goal is like shooting in the dark.

The control is given back to us when we work towards a goal.

Goals help to determine our direction and speed.

Goals Read More »

Speak Their Language

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Speak Their Language

Imagine the limited communication if we speak only our primary language and encounter someone else who speaks only his primary language, which is different from ours. The communication would be limited to pointing, grunting, drawing pictures, or acting out our ideas.

Effective business-to-business communication means learning the language of the customers with whom we wish to communicate.

Embrace the fact that payers care about how much each patient costs, because they’re answerable to that. As humans, there is no doubt that they care about the humanistic burden—but at work they have a responsibility to fulfill.

They’re ready to listen if you’re willing to communicate in their language. If you can communicate in their dialect, even better.

Can you? 

Market Access professionals are an elite group of multilinguals.

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Jargon

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Jargon

When everyone else is speaking in acronyms and jargon, it’s hard not to drink the Kool-Aid.

There is nothing wrong with jargon, as long as it helps to communicate. It’s not, however, an indication of intelligence.

Is it truly just a part of our language, or are we using it to hide our ignorance?

Jargon Read More »

Future-Proof

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Future-Proof

Consistent running and doing yoga in the 20s and 30s help to future-proof the health.

The habit of being the first into the office and the last to leave is not extra credit either. It’s future-proofing the career.

No efforts are in vain.

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Keep the Waves in the Ocean

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Keep the Waves in the Ocean

A wave crashing on the beach captures just the last few moments of an epic journey that started as a small ripple in the open ocean.

CEOs and other organization leaders are often invited to look over high-profile projects in the days leading up to their launch. What may seem like benign feedback for them has crashing effects on the employees at the receiving end who must drop everything and scramble to address it.

These leaders are oblivious to the waves they’ve created.

Involving leadership much earlier in the process can help keep waves in the ocean and out of the corporate world. Keeping waves in the ocean is the responsibility of not only leadership, but on those who manage the project.

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Training Guides

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Training Guides

A tool is just that.

How will it be used? Who will use it? When should they use it? Do the users know its use-case and how-to?

If you’ve created an expensive tool that no one uses, it’ll be hard for you to get funding to do it again.

On the contrary, if your tool becomes the talk of the town, surely they’ll want more of what you’ve got.

Tools that are used to market to customers must first be marketed to internal stakeholders (its users).

Training guides can help with this.

Training Guides Read More »

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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