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Market Access Strategic Execution Consultant

Zero-In On Your Customers

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Zero-In On Your Customers

We tend to give in too easily to our competition.

The market isn’t buying from an alternative manufacturer—the challenge is that they’re buying from no one.

If you want to increase sales, you’ll need to get your customers to decide not only that you’re worth their time and money, but also motivate them to act now instead of later.

Zero-in on your CUSTOMERS…not the COMPETITORS.

This will make your pull-throughs worthwhile.

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The Way Forward

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The Way Forward

“The more we value things outside of our control, the less control we have.” –Epictetus

When we’re tasked with increasing sales by 10%, we’ve been provided guidance on speed and direction. How we get there is on us.

The only thing that’s truly in our control is maximum effort (not the end result: maximum sales).

When we detach our emotional state from the results of our effort, we maximize the chances that our effort will be focused and effective. Who knew!

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Passing Judgement

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Passing Judgement

During a virtual meeting: echo, echo, echo. Echo, …..

We hear it, but where is it coming from? It’s hard to blame a single person when everyone’s microphone is unmuted.

Similarly, it’s hard to make conclusions about a person simply based on their reaction to a situation.

No need to pass judgement. We just might be looking at a mirror.

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Focus on Form

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Focus on Form

Back at the desk after Thanksgiving: this is the last stretch. It’s not over until it’s over.

For optimum performance, focus on your form.

Is your head clear? Are you proud of your intentions? Is this what matters most to you right now?

Go.

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A Moment First

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A Moment First

The knee jerk reaction is to congregate a meeting to solve a problem.

Before you do that, though, ask if the answer could be right under your nose. Right in front of you. Staring at you the entire time.

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Purpose

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Purpose

Why are we working?

Those who believe that they’re destined for something, better figure out the answer to this question. Otherwise, they’ll continue working for someone else’s agenda.

It has been said that a chicken is just the egg’s way of making another egg.

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Embrace Difficulties

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Embrace Difficulties

The best alibi is ‘No one could’ve predicted this.’

This might be true.

How we react to the problem, however, is on us.

EVERYONE faces difficulties. Moments of difficulty are opportunities growth. Embrace them.

A difficulty is a horrible thing to waste.

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Light the Dark

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Light the Dark

The darkest place is under the candlestick.

What problem is your team facing?

We spend a lot of time and money to fix what’s around us, ignoring the cheap internal fixes that could pay dividends.

What do you wish your team would do? What’s stopping from that happening? It might’ve not been possible back then, but is ripe for change now.

Don’t fear change.

“He that will not apply new remedies must expect new evils: for time is the greatest innovator.” –Francis Bacon

In this universe, nothing is constant—except change itself.

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Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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