Ready. Set. Access.

You Are Capable

There is something to be said about sprinting.

It reveals our upper limit—reminding us of our capability.

How will you apply this realization about yourself?

A Person Will Move Mountains

We repeatedly tend to underestimate the power of an individual and overrate scale.

‘A person is smart. People are dumb, panicky, dangerous animals.’

Fight Difficult Problems with Respect

Certain market access problems are difficult and persistent despite the vigilance of many skilled, well-meaning professionals.

They’re difficult because they have resisted simple, obvious solutions.

They’re demanding that we now try approaches that feel risky and might not work.

They reward patience, nuance, and guts and will fight off brute force all day long.

Wake Up

You cannot fight while asleep.

First, wake up. Be aware of your responsibilities, your surroundings, and your limitless capability.

How much attention are you giving to waking up which is the hardest, most foundational part of our work?

Get Curious, Not Frustrated

Everyone has their own narrative built by fears and drama.

You’re not the only one.

Rather than marinating in the frustration, you’re more likely to find a way through by becoming curious about your situation.

You Already Have Everything

You already have everything you need to win.

It’s not a matter of gathering more resources but caring to mobilize all the existing ones for a singular cause.

To win, you must plan to win, prepare to win, and expect to win.

An Experiment

Raise your hand as high as you can.

…

…

…

Now raise it higher.

What was that about?

You’re capable of far more than you think. So, get out of your own way.

Don’t Waste It

The time you have right now is like a drop of water on a hot surface.

Before you know it, it’ll be gone.

What Are You Solving For?

Would you want your provider to throw a treatment at you without ever caring to diagnose?

It’s dangerous, expensive, and time-consuming.

Same goes with marketing.

Like a Professional

Show up like a professional.

Your customers are counting on you to show up today with the generosity, attention, and commitment that you did on Day One.

Show up even if you don’t feel like it. Especially when you don’t feel like.

That’s what sets you apart from amateurs.