Ready. Set. Access.

Market Access Strategic Execution Consultant

Transient

Transient

If you were granted only half hour to play, you would play hard. Harder than you’d ever played before.

Realization of its transient nature creates a sense of urgency—the need to soak it up before it’s gone…forever.

Although work may seem permanent, it’s far from it. It’s transient. Soak in all that you can before it’s gone…forever.

Instant Message

Instant Message

Executives spend, on average, 22 minutes daily staying up to date on business-related content in the form of journal articles, etc.

If they happen to find your business article, they better be able to process the message INSTANTLY. Title, introductory/concluding paragraphs, headlines, and graphics should be able to tell your story. The rest of the content is there in case they’re interested.

Effective content is thoughtfully engineered.

Mind the Grass

Mind the Grass

When two elephants fight, it is the grass that suffers –African proverb

If you’re one of the elephants, who’s the grass?

The Right Diagnosis

The Right Diagnosis

A child will always have one response to any trauma: crying. Is it from bullying? Concussion-induced memory loss?

It’s hard to pacify him and resolve the issue without knowing the cause.

Projects may fall flat, but it’s hard to fix them without knowing the cause.

The right diagnosis clears the path for the best treatment option.

Living the Dream

Living the Dream

While passing by someone in the hallway, a casual ‘how are you doing’ is typically answered by ‘fine, and you.’ Some, however, respond with an interesting answer: ‘living the dream!’

If you aren’t living your dreams, then you’re living your fears –Daymond John

Everything that you want in life is on the other side of your fear –George Addair

Delete

Delete

Many, in preparation for the upcoming week, open their inbox on Sunday night. While sorting out relevant emails, they delete any unnecessary, noisy emails that get in the way. Delete. Delete. Delete….

When sorting through future hours, days, weeks, and years, what work will we do that counts? How much of our future activities could just be noisy action? Delete. Delete. Delete….

“Where you decide to put your time and attention says a lot about who you are as a human being” –Merlin Mann

Gift

Gift

In our career, our position is a fragile gift.

It’s fragile because there are a million forces acting against it…yet somehow we have it.

It’s a gift.

A gift that is given despite all odds must be given by someone who CARES.

Where Are You Going?

Where Are You Going?

“I’m [[going to work]]”

Vs.

“I’m [[creating a brighter future]]”

Or

“I’m [[offering my efficiency at the feet of the Lord]]”

Or

“I’m [[…]]”

If you could replace “going to work” with anything else, what would it be? Words can set into motion destiny’s trajectory—both yours and your world’s.

The quote is so popular, it’s hard to tell who said it first:

Watch your thoughts for they become your words.

Watch your words for they become your actions.

Watch your actions for they become your habits.

Watch your habits for they become your character.

Watch your character for it becomes your destiny.

Context Matters

Context Matters

It’s hard to differentiate your product when your customers INSIST that they’re all the same.

Are you serving a solution to customers who believe that MAYBE there’s a problem? Do they understand that MAYBE there are dangers to status quo?

What can you do to prime the market?

Great content is predicated on context.

Effortless

Effortless

Overnight successes are mythical.

The foundation that they stand on was built over years, decades, and even lifetimes. Effort and care of many were responsible for this moment. It takes effort to be effortless.

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