Ready. Set. Access.

Market Access Strategic Execution Consultant

Creating a Market

Creating a Market

Successful launches provide clarity on the specific patient population for their products.

Sometimes it’s not worth trying to fit your product into the current guidelines. With the advent of your product, the guidelines are the ones that will have to adapt.

When a square peg won’t fit a round hole, do you lose the peg or create a hole?

It’s amazing to witness the creation of a new market–and to know that you were part of it.

Novel Ideas That Are Familiar

Novel Ideas That Are Familiar

You believe you have a great idea, but no one’s bought into it—yet.

Just because you’re in the minority, doesn’t mean you’re wrong.

Have they adopted something like this before? What does your idea sound like? What does it rhyme with?

Putting your novel idea in the context of something familiar helps to hit it home. It’ll also clears a path for your teammates to sell it to whoever THEY answer to.

Getting Started

Getting Started

Getting started is the hardest part.

No matter how big or soft or warm your bed is, you still have to get out of it.

Initiate Momentum

Initiate Momentum

When we prolong the conversations about “let’s do this” or “should we do this,” are we buying time or wasting it?

Thinking to do something is far different from actually doing it.

Sometimes it’s better to vote yourself to be the one to initiate momentum, because that’s exactly what everyone else was waiting for. The first person to start.

Customs

Customs

Travelers visiting the US are first interviewed by Customs at the airport. A traveler can only enter the country after the Customs officer allows them to pass through.

Each of us should have an intellectual Customs that interviews information. It can only enter our brain and influence our thinking after our intellectual Customs officer allows it to pass through.

No sense being a puppet, especially if you can’t be sure who is pulling the strings or why.

Outlook Drives Decisions

Outlook Drives Decisions

What is our outlook towards colleagues? The outlook sets in motion the pathway to our actions that surface to the top.

Outlook>> thoughts and emotions>> decisions.

Imagine a scenario where a colleague sounds angry on a call. We don’t know him that well, so there’s not much to go off of. Do we give him the benefit of the doubt, get defensive, or ignore them? A lot of this has to do with our outlook towards them.

How do we view colleagues? How should we choose to view them?

When teamwork is a critical part of our job performance, it’s important for us to reflect on our outlook towards our teammates.

Reactive vs. Constructive

Reactive vs. Constrcutive

There’s no question about the inefficiencies our health care system.

What are the efficiencies? How can they be solved?

I believe that for too long we’ve solely been focusing on trying to improve the system (reactive solutions) and ignoring improvement at the individual level (constructive solutions).

‘Be the change you wish to see in the world.’ Transformation within myself requires me to see the world differently.

Watch your thoughts for they become your words.

Watch your words for they become your actions.

Watch your actions for they become your habits.

Watch your habits for they become your character.

Watch your character for it becomes your destiny.

Momentum

Momentum

After you’ve created the tool, release it into the world by showing the users what problems it can solve and how it can be used.

Just like anything else, the tool can lose its luster without due attention. Remember the performance tune-ups: ask for feedback and keep making it better with each cycle.

Just building a tool is not enough. Someone must also give it the momentum.

Here are questions that can help you bring momentum to your tool:

  • What problem is this project trying to solve for?
    • What is it for? When someone hires our service, what are they hiring it to do?
    • Who (or what) are we trying to change by doing this work? From what to what?
    • How will we know if it’s working?
  • How can we build on existing assets and experience?
    • What does it remind us of? Are there parallels, similar projects, things like this that have come before?
    • What assets do we already own that we’ll be able to leverage?
  • Anticipate obstacles.
    • What’s the difficult part?
    • How much of our time and focus are we spending on the difficult part?
    • What part that isn’t under our control has to happen for this to work?
    • How much (time and money) is it going to take to find out if we’ve got a shot at this working out?
    • What do we need to learn?
    • From which people will we need help? Do they have a track record of helping people like us?
    • What assets do we need to acquire?
  • Belief in this project despite all odds.
    • After the project launches, what new assets will we now own?
    • Why do we believe this project is worth it?

Goals

Goals

In the moment, it’s far easier without goals. Binge watching until we’re too tired to keep our eyes open, logging off whenever we feel like it, …. Because we can.

Working without a goal is like shooting in the dark.

The control is given back to us when we work towards a goal.

Goals help to determine our direction and speed.

Doing What We Don’t Like

Doing What We Don't Like

Work may seem like a playpen when it’s fun. But what about when we’re asked to do things that are the opposite of exciting or inspiring?

It requires discipline, involves an act of the will, and—maybe—recognizes the need for personal growth.

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