Ready. Set. Access.

Organizations That Leave a Legacy

Fast is not the point.

It’s the large, clearly directed, and relentless glaciers that form fjords.

Practice Makes Permanent

How should 2025 you be?

Practice it everyday by creating a habit.

Better Is Better

You don’t need more customers, you need better customers.

Getting better customers requires you to be more specific, respected, exclusive, trusted, and cherished.

Solve the Problem

You will outlast every single emergency.

After you’ve solved the panic, care to solve the problem.

The Right Axis

You may be ‘good’ by some axis you’ve invented.

But if customers aren’t choosing you, you may have picked the wrong axis.

The axis is up to those we seek to serve.

Act Now

Ideas have the power to change the market. Only if you act on them.

Overcome fear and laziness because missed opportunities can be more costly than sunk costs.

‘You miss 100% of the shots you don’t take.’

Don’t Turn Back

Rather than wishing it was easier, become better.

Rather than wishing for less problems, gain skills.

Rather than wishing for less challenge, seek wisdom.

There is no such thing as difficulty because YOU’RE difficulty for difficulty.

Vision

The market is going to change more in the next 5 years than it has in the last 20.

If we don’t care to script our future, someone else will do it for us.

Create Relevance

Your work is not for everyone.

You’re working to reach such few people that they’re virtually no one.

So, the real question is: which ‘no one’ is your work for?

In order to create relevant work, define your audience and hold yourself accountable for delighting them.

Because You Get To

‘Have to’ is up to someone else: doing things today because ‘they’ said so.

‘Get to’ is up to us: doing things today using the trust, leverage, and privilege granted to us.

Throw off the lazy blanket and get out there. Because today will be gone tomorrow.