Ready. Set. Access.

Say ‘No’

Trying everything is not an option—it’s a distraction.

Be comfortable saying ‘no thank you.’

Sunk Costs

Holiday decorations are devalued overnight—the same ones that people stood in long lines to get just yesterday.

The market has moved on.

Same goes with today’s assets, market position, and skills.

Abandon sunk costs because the new market demands new decisions.

Connections

Selling stuff is great.

Selling connections is even better.

Widespread Effect

Today we experience the aftershocks of yesterday’s events.

Tomorrow we’ll experience the aftershocks of today’s events.

Because aftershocks are inevitable, be mindful today’s choices.

Organizations That Leave a Legacy

Fast is not the point.

It’s the large, clearly directed, and relentless glaciers that form fjords.

Practice Makes Permanent

How should 2025 you be?

Practice it everyday by creating a habit.

Better Is Better

You don’t need more customers, you need better customers.

Getting better customers requires you to be more specific, respected, exclusive, trusted, and cherished.

Solve the Problem

You will outlast every single emergency.

After you’ve solved the panic, care to solve the problem.

The Right Axis

You may be ‘good’ by some axis you’ve invented.

But if customers aren’t choosing you, you may have picked the wrong axis.

The axis is up to those we seek to serve.

Act Now

Ideas have the power to change the market. Only if you act on them.

Overcome fear and laziness because missed opportunities can be more costly than sunk costs.

‘You miss 100% of the shots you don’t take.’