Are you wasting your time and budget to paper over the flaws in your work?
Or are you investing your time and budget to do what you have every right to do, without shame from those who are keeping you from it?
The former is a trap that yields mediocracy. At best.
The latter is generosity that usually leads to our best work.
Step 1: learn how to do it.
Step 2: turn it into a habit.
The good trainings accomplish Step 1, but rarely Step 2. Simply because it’s overlooked.
Enable your audience to commit the learning to practice. Guide them on how they can show up and do it again and again until it’s a part of who they are and what they do.
Table of contents, executive summary, and unbranded section are terrible things to waste.
Use them to cause a forward motion.
Your customers are already looking at you, they’ve given you the microphone, and they’re ready to hear the best part first.
“Feels risky” is not the same as “is risky.”
What’s the worst that can happen?
You can change the culture, but not by picking a fight.
Recast your outcome in terms of their worldview.
This is far more effective than insisting they change what they want or what think they know.
It’s easy, and therefore common, to sort them by gender, nationality, and skin color.
It’s far harder, but way more useful, to sort them based on kindness, expertise, attitude, skill, emotional intelligence, honesty, generous persistence, willingness to take risks, loyalty, perceptivity, attention span, and self-awareness.
What is it for?
If you don’t know, find out.
Lead from the back and let them believe they are in the front.
Imagine you’re playing a game of hot potato.
When the project is in your hand, quickly pass it to the next person. Every second you spend is added to the critical path route.
Know when it’s your turn on the critical path and hand it over. Devote the rest of your day to helping those with the project in their hands or getting ready for your turn.
The market needs your flaws, quirks, and weirdness.
‘In a world full of beauty, you are the most stunning of them all.’
