Plasticity cedes ground to intractability when our work exists to bolster itself (efficient administration, accurate billing, liability coverage, stay within legal mandates, maximize profit, and minimize time).
It can hardly be counted on to hold customers within it, especially during times of crisis.
Intractability cedes ground to plasticity with a sense of wonder. How else can I be of service? Curiosity opens doors.
Everyone in market access should try to figure out a sliding puzzle.
It beholds important lessons on playing the long game: (1) accepting 5 steps back for the 10 steps forward, (2) allowing others to go first so you can get to where you need to, and (3) patience. These aren’t timid excuses but fierce insights.
Implicit bias can be solved by what’s universally available yet rarely used.
Acknowledgement and engagement.
Alas, looking into others is less terrifying than looking into the mirror.
All of us landed in market access by mistake. What’s your story?
You were meant to be here.
Create the work that you’re proud of and a legacy worth passing on.
Not because you have to, but because you get to.
Lectures alone can hardly open doors.
The average completion rate of online courses is…15%. Inspiring TED Talks would’ve created an alternate reality by now.
What about workshopping? They came for learning, but went home with connections as a bonus.
‘Tell me and I forget, teach me and I may remember, involve me and I learn’ -Benjamin Franklin
‘Value’ means something vastly different to payers, providers, and pharma.
No wonder we’re still just talking about value-based contracts.
I’m convinced that the next big innovation will be whatever enables us to do innovative things together despite our own agendas.
The Inflation Reduction Act, just like any other law, is a tourniquet. It’ll work until someone figures out how to exploit the letter of the law.
Becoming curious about the spirit of the law instead is how we can win trust, which is scarce.
‘Our work is great; our time is short; the consequences of our labors are infinite.’ -John Newton
Earth Day will be celebrated by many as Beautification Day.
Beatification embraces action, hope, and fearlessness. Hope for potential and fearlessness toward failure.
Our health care system can use beautification, too (it seems like beautification is needed everywhere).
What does beautiful health care look like? What can I do today as a step toward this beautification? How can I enroll my colleagues this month as a step toward this beautification? With more hands on deck, what’s the smallest way in which we can make health care more beautiful by the end of this year?
Who’s counting on us?
Care to read the room.
Not to pass judgement, but to open doors.
Afterall, this problem is too big for any one person or group to go it alone.
How many people do we need? Every. Single. Person.
Marketers are relentlessly curious. ‘Why is it the way it is?’ ‘How can we transform the scarcity into abundancy?’
How about flipping the script on its head and becoming relentlessly curious on behalf of the customer?
That’s. Offensive play. Happen to the market before it happens to you.
