Ready. Set. Access.

Dominion

Dominion is not the same as domination.

‘Dominion’ implies stewardship and sustainability, with more animals on the ark than people. -Katharine Hayhoe

Darkness Cedes to Light

Polio was once expected to become one of the greatest plagues of the century. Within a few short years, a vaccine was created to eliminate the disease from the planet.

Putting a finger on the problem is an important step toward solving it.

Loneliness’ devastation seems to be triumphing right now.

Loneliness, though very much real, has no power of its own. It prevails in the absence of connection. Loneliness cedes to connection.

Connection Works

Market research, fundamentally, is gathering information about customer needs and preferences.

Why should it be limited to ad boards and surveys?

What about using our conversations as a form of market research?

That was Nike’s play. The customers felt heard. It worked.

Staying Ahead

Pennsylvania’s primary election is in 2 weeks, which means many have already mailed in their ballots. Done.

What was the point of all the campaign fliers they received after they already voted?

Similarly, what is the point of leveraging access tools after a therapeutic alternative is already selected?

Adjust your timeline based on your customer’s timeline. It’s important.

And, voting is also important.

Connections In the Digital Office

There is a human need for connection. In its absence, loneliness torments.

We dedicated the last hour to sharing screens and sharing documents.

How about dedicating the next five minutes to sharing a moment with one of them? A conversation about nothing in particular.

Yes, connections can be meaningful even in the digital office. We just have to be intentional.

Go

Stay put and let life unfold or bushwhack your way through an overgrown trail.

The latter might not be so unnerving after all, and quite rewarding.

‘By taking the first step, the next steps tend to reveal themselves.’ –Paige NeJame

Bias Ceding To…

Abstinence is not the answer, it only buys time.

We say ‘no’ to bias, but what are we saying ‘yes’ to?

The antonyms for bias are disinterest, impartiality, open-mindedness, justice, equity, tolerance, and acceptance.

Which one allows us to perform service that we’re proud of? Which one allows both us and our customers to move forward together?

The Melody That’s You

The end of a melody is not its goal; the melody itself, fully expressed, is the goal.

A vibrant yet intimate melody is always being expressed, we’re just tone-deaf.

Each person is a melody. Listen to them. They’re vibrant yet intimate because they’re part of what’s vibrant yet intimate.

Seek out the melody. Where did you hear it? How did it make you feel? How can this experience be recreated?

What’s Your Mission?

Mission determines direction and speed.

Are next year’s strategies founded on mission or something else?

If the trajectory is off by inches at launch, you can be off by miles in orbit.

Every organization has a mission. What’s yours?

Consistent and Persistent

How do you take out time for your professional development?

Consistent and persistent steps (however small) take us on big adventures.

‘People overestimate what they can do in one year and underestimate what they can do in 10 years’ -Bill Gates