Ready. Set. Access.

On Board

Your ideas are invaluable to them.

Yet, they won’t believe what you believe and won’t want what you want.

Until they’re on board.

Thank Them

Not because they read your mind, pushed the perfect buttons, or said exactly the right thing at the right time. That’s selfish because it’s about fitting your narrative and no one else’s.

Thank them because they cared to put in the effort and sacrificed for a purpose larger than themselves. This ‘thank you’ has nothing to do with you and everything to do with the power of connection and care.

Change

Plunge into the change.

Stay ahead or get left behind.

Care

The market needs your care.

Don’t do it because you’re pushing anyone or anyone is pushing you.

Do it simply because it matters.

Create Reality

Before you walk through the door, remind yourself to act as if you’re glad to see them, happy to deliver the service, more charismatic than you feel, and optimistic even if you’re not sure.

Expending this emotional energy is well worth it because acting as if can create the very outcome you’re hoping for.

Practice, Practice, Practice

Practice your way to a breakthrough.

Not by learning to play the notes as written.

But by failing until you succeed.

In the search for an elusive outcome or truth, create original work that doesn’t succeed until it does.

Brand

Your brand is not what you say it is; it’s what they say it is.

They’re not buying your product.

They’re buying the relations, stories, and magic.

Relationships, Relationships, Relationships

Invest in community.

Serve them.

Interdependence has more value than independence.

Change Your Future

Your future emerges from your habits.

Smarter

Today you get to be smarter than you were yesterday.

Become smarter about the process, effects, planning, leadership, management, and measurement.