Ready. Set. Access.

Brand

Brochures and decks don’t create your brand.

Customers’ experience creates the brand.

On Top of the World

Cheer for them in such a way that they feel like they can rule the world.

‘People will forget what you said, they will forget what you did, but they will never forget how you made them feel.’ -Maya Angelou

What’s the Problem?

If you can’t find the solution, maybe you’re not seeing the problem.

After all, we do not see things as they are; we see things as we are.

Applying Past Learnings, But…

Rubrics were created based on what worked in the past.

Do not ignore experience if you’re seeking a bright future.

At the same time, don’t expect tried-and-true methods of the past to remain applicable in current conditions.

You Were Meant for This

Market access is a terrible industry for those who are not willing to transform themselves.

It’s perfect for those who are willing to embrace the unknown, find new resources, and create value in spite of or because of prevailing conditions.

Change your outlook and you’ll feel at home.

Become

What person do you need to become to do the work you’re proud of for those you care about?

You have complete control to become that person. Go and become!

Who’s Missing?

Who should have a seat at the table?

Convenience and existing protocol often blind us to the attendees who could be most helpful to review your work, brainstorm, or interview.

Premortem

Why might your project not work?

Outlining those single points of failure helps you to prepare for success and bolsters their trust in your judgement.

Up-skill

Artificial intelligence is set to surpass our technical acumen.

We will inevitably arrive at a place where it’s the soft skills that will differentiate us. Skills like empathy, negotiation, relationship development, and inspiring others.

For those of us who haven’t come into this world pre-programmed with these skills, we can learn them.

Our work is an emotional gym. Working it out IS the workout.

Modern

The Jurassic intention to ‘kill something and eat’ is archaic.

The modern market belongs to those who can scale ‘grow someone and feed.’