Ready. Set. Access.

Obvious But Hard

The answer is obvious.

It’s just that it requires more work, risk, and trade-offs than you were hoping for.

If there was ever a good time to engage, it’s now.

Show Up Next to ‘None’

Would you expect someone in the ice cream aisle to pick up a bottle of Sriracha even if it was right there? Cones and toppings on the other hand….

Your biggest competitor is likely ‘none’ because inaction usually has the biggest market share of all.

If that’s the case, surround yourself with competition where the question changes from ‘if?’ to ‘which?’

Where are your customers going to look for a solution? Remember, you’re selling more than just a product—it’s a solution.

Look At Him Go!

What if the garbage men came through your neighborhood and picked up only some of the trash and left the rest behind?

Our work is much like these garbage men.

Leave no litter behind, pick up every thorn in the way and toss it to the side. Sweep the path to access so well that all the hosts of heaven and earth will pause to say, ‘here lived a great access marketer who did his job well.’

Compounding Effect

It’s cool to see the compounding effect of a habit over years.

A prerequisite to this compounding effect is consistent and persistent effort.

Live for the moments when you can’t do it—then prove to yourself that you can!

Act On What You Believe In

What we need around here is action.

It’s not enough to just talk about it and protest it. Be about it.

Limited Time

The meeting won’t give you enough time to say all that you have to say. As a matter of fact, you couldn’t cover all of it even if you were granted an entire day.

Then what will you cover in the 15 minutes that you’ll be granted?

You’d rather give a 10-minute presentation and leave cushion for dialogue than rush a 30-minute presentation without hearing what’s on their mind.

Be Thorough

It’s not over until it’s over.

Preferable contracting status is required, but what else? What other snakes are standing between you and the 100^th square? The one on the 99^th square it’s the worst: after getting so far, it’s the last one that’ll take you all the way back to square 1.

There’s Still a Chance

Even if they’re not as good as their competitors, there’s a chance they can still win.

Even if their patients have poor prognosis, there’s a chance they can still live a productive life.

Scientific advancements give hope. You’re out to sell this hope. How noble!

Responsibility Regardless of Authority

‘Pleasing clients’ is important to fill our bellies, but it cannot be a mantra to live by.

Publicis, a well-known advertising agency that does great work, has been in the news for agreeing to pay $350 million for helping to fuel the opioid crisis. Yikes!

Us marketers likely will never receive credit for doing the right thing. Still, we all have responsibility regardless of authority.

Don’t Do Drugs

Would you smoke weed at work?

Research shows that even brief mental blocks resulting from multitasking can cost as much as 40% of our productive time, which is as debilitating as smoking weed.

Multitasking is a myth. The only way to first, fast, and correct is intentionally choosing tasks and offering them due attention and care.