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Market Access Strategic Execution Consultant

Single Goal

Single Goal

Good intentions are not good enough.

All of us need to be focused on the single goal.

Yes, it needs to be a single goal. Reached through different routes.

No goal, no change. No single goal, no change.

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Premeditation

Premeditation

Creative Briefs cover 4 things:

  • Problem that’s to be solved
  • How you plan to solve it
  • How you’ll test that the thing you built matches what you set out to build
  • How you’ll know if it’s working

If you’re not answering these 4 simple questions, you might be doing it all wrong.

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‘We’re One’

‘We’re One’

It’s easier said than done.

Being one requires molding into each other.

There is no place for grandstanding, narcissism, and humiliation.

Being one means exposing your vulnerabilities, letting others know why they’re right, and caring to build each other.

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