We are not marketers who seek clicking, buying, and fearful zombies.
We are not spammers, beggars, or slackers.
We are marketers who have the discipline to be present, see things clearly, hear them as if it’s for the first time, say things worth talking about, and be present in a way that the market would miss us if we were gone.
We are contributors and adventurers who embark on the long, but viable path.
Who would miss you if you were gone?
Each of us has a responsibility to give, not just take.
What do they need that you have?
Attention, hope, insight, connections, direction?
Give your all and feel as if it costs you nothing.
If you want your customers to remember why they love making population decisions, you’ll need to use stories.
“I have a fever” is more accurate than “I am a fever.”
“I have a sore leg” is more accurate than “I am a sore leg.”
“I have a fear” is also more is more accurate than “I am afraid.”
We all have the power to do something about our situation.
Marketers, by definition, are not lemmings but trailblazers.
We don’t seek a path but leave a trail.
Groupthink is the soil that marketing grows in.
That’s why hyper-fact-based communication flies in the face of perception-centered, intuitive organisms.
What you need are stories, emotions, and ideas that spread.
There’s no switch to turn off darkness.
But we do have switches to turn on lights.
When you turn on the light, both you and I can see better.
Stars shine brightest in the darkest night.
And your light is brighter than a thousand suns. It’s infinite.
Then what do you have to fear?
Tattoo on your forehead with invisible ink: ‘We have an unfair advantage: we care more.’
This is what customers should read at every engagement—both personal and nonpersonal.
More than any other skill or attitude, this is what keeps them coming back.
