Ready. Set. Access.

Do it Right the First Time

If you’re going to do it, do it right.

Unless you have the time and resources to redo it.

Is it Worth it?

Yes, it is…if it kept its promise.

Your customers will quickly forget the thrill of a low price but will remember the pain of a broken promise.

Illusory Superiority

You can spot a driver worse than you, but you may never find a driver better than you.

That’s because we are all the best drivers!

We may all be the best drivers, but the ones who work to overcome their shortcomings become better than even the best!

Alliances

Building alliances means picking someone over another.

Use the mathematics of alliances to create status roles that then lead to demand generation.

Different

Your product will only earn widespread adoption when it’s much better than the status quo.

Don’t fear being different because ‘better,’ by definition, is different.

Never Too Late

If it’s the wrong bus, get off. It happens to the best of us.

Even though it was hard to catch, you got a seat, and it’s getting dark outside, get off.

Staying on it won’t make it right.

Worth It

Don’t run the other way because it’s too difficult.

Today’s workout will become tomorrow’s warm-up.

Among all the reasons to give up, there’s a single reason to hit it out of the park: because you care enough.

Rise

At takeoff, the first job of planes is to reach higher altitude as quickly as possible.

Higher altitude means thinner air, which means less resistance.

If you want your team to recognize the distance and speed that they’re capable of, their first priority should be to rise above the petty slights, small rejections, and bumps that accumulate to major storms.

Difficult

Difficult is interesting.

Most people run away from difficulty and problems.

Few don’t.

For them, there’s no difficulty in sight. They claim that THEY’RE the difficulty for any difficulty.

The few who are eager to work with interesting problems are worth working with.

Hygiene

Take care of your body. It’s your only home.

Take care of your mind, intellect, and soul. They’re you.