Ready. Set. Access.

You’re In Charge of Your Time

Here we are at the end of the year.

Time flies! Good news is, you’re the pilot.

Tension, Release

Tension and release create forward motion.

Start with the reality of “what is” happening by identifying the situation or problem.

Then, give them hope of “what could be” with the enactment of your product or solution.

Sell Hope

It’s not your product that’s up for sale.

It’s a better version of themselves that’s up for sale.

Instead of your product’s technical features, tell stories about business outcomes that connect with their goals.

Remembered

They will forget what you said, and even what you did.

But they will always remember how you made them feel.

We are Marketers

We are not marketers who seek clicking, buying, and fearful zombies.

We are not spammers, beggars, or slackers.

We are marketers who have the discipline to be present, see things clearly, hear them as if it’s for the first time, say things worth talking about, and be present in a way that the market would miss us if we were gone.

We are contributors and adventurers who embark on the long, but viable path.

Generous

Who would miss you if you were gone?

Give

Each of us has a responsibility to give, not just take.

What do they need that you have?

Attention, hope, insight, connections, direction?

Give your all and feel as if it costs you nothing.

Move Them with Stories

If you want your customers to remember why they love making population decisions, you’ll need to use stories.

Don’t Be Afraid

 “I have a fever” is more accurate than “I am a fever.”

 “I have a sore leg” is more accurate than “I am a sore leg.”

 “I have a fear” is also more is more accurate than “I am afraid.”

We all have the power to do something about our situation.

Leave a Trail

Marketers, by definition, are not lemmings but trailblazers.

We don’t seek a path but leave a trail.