Ready. Set. Access.

Change

Real change happens with consistent persistence.

Drip. Drip. Drip.

Have the discipline to mind yesterday’s important while tending to today’s urgent.

Modern

Keep up of get left behind.

Enough

You’re wasting your time by getting hung up on ‘___ as possible’ (as high…, as fast…, as  small…).

You’d rather obsess about ‘___ enough’ (high…, fast…, small…).

Roger Bannister accomplished the impossible by creating a series of possible steps and meeting those milestones.

Run

It seems safer to escape and shift the blame.

However, the best way to escape your problem is to solve it.

Stop running away and run after it.

Reveal

Ad boards can reveal inconvenient things about our product and our approach that we wish weren’t true.

Refutations are as valuable as confirmations.

Now that you know about the spinach caught in your teeth, you can do something about it.

Common Ground

They have the same dreams, same hopes, and same fears as you.

If you can’t find common ground, move to higher ground.

Working as one has become a necessity. It’s not a luxury that we can live without.

Momentum

It’s easier to keep up than catch-up.

Keep Up

The only thing that’s constant is change itself.

Become

This is not the ‘90s and we are not the Baby Boomers.

It’s not about what it is, it’s about what it can become.

It’s not about who we are, it’s about who we can become.

Check Your Foundation

Terrible marketing is built on the foundation of service to the product. Plan on obsolescence of your product, not the customer.

Good marketing is built on the foundation of service to the customer. The customer funds your growth, so you’re wise to want to delight them. But you get into trouble when you lose their trust.

Great marketing, the kind where your enterprise wins in the long run and where the product and customer are both taken care of, is built on the foundation of service to the Divine. The Power that brought you here cares to take you there, so don’t hold back. Act with abundance, find people eager to pursue a goal, and connect the disconnected.

You can’t build a great building on a weak foundation.