Ready. Set. Access.

Case Studies

The future you’re creating has never come before.

But similar feats have been accomplished many times.

Learn from these case studies and take the leap.

Clean Bathrooms

Disney World’s bathrooms are clean. It’s not a profit center.

They keep them clean because if they didn’t, you wouldn’t come back.

This is also the case with market access.

Rather than asking ‘how will this pay off,’ care to break barriers. The revenue will take care of itself.

Make Magic

First, build your story.

Then give a disproportionate amount of attention to the tiny details.

Ask Disney World.

How Can This Be Done?

Do not abandon it because it doesn’t come easy to you.

People who understand science, make good decisions, or are capable of emotional labor were not born that way.

We are all capable of huge leaps of insight and empathy. If we’re willing to go to work to learn how.

Speed Up

Stay together to go far.

When leading the team, however, do not slow down for the people in the back. They’ll just slow down more.

Speed up if you need to. They’ll catch up.

Peer Pressure

Peer pressure is like barometric pressure. It’s constant and all around us.

If it doesn’t help you achieve your goals, ignore it.

No Space for Gloom

Gloom has no positive effect on ameliorating doom.

Entropy and fear unravel all the work that came before.

Strike a Chord Worth Listening To

Your work will never fit in. So do the hard work of having it stand out.

Find a chord and stick with it. Again and again, for years, until it becomes yours.

What Do They Mean?

Listen to understand.

Intention

Talk so you can be heard.