No Coverage, No Sale

Here’s a recent example missed opportunity due to poor market access.

Last week the FDA approved the updated COVID-19 vaccine and the next day the CDC urgently called for everyone ≥6 months of age to get it.

Announcements from the FDA and CDC have wider and faster reach than any sales force. Still, I’m imagining molasses-like sales.

Many people who went to the pharmacy for the vaccine returned home without a shot. Besides shortage, the other big culprit was many payers hadn’t covered them yet. Whoops!