It’s Important
The idea of a drug coming in and changing the game completely — that’s difficult to do, and most of the time it doesn’t.
COVID-19 vaccines are a rare exception. They were meant to release us from the pandemic. Thankfully they did. It’s because in addition to working, they were accessible.
The right technology works…only if it reaches its destination.
This is the only job of market access. Next to approval of the drug itself, market access is the next most important milestone. How can it not be?
