Is It Working?
1. Require market access executives and their agency partners to sign their work. Who decided to make it the way it is?
2. Run a nationwide account audit. Walk through the accounts, the tactics they use, and their phone tree with all the market access executives in the room and call out what’s not right.
3. Make it easy for complaints (and compliments) about each decision to reach the market access executive (and his boss).
Most problems are caused by ignorance and isolation, not incompetence or a lack of concern.
