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Market Access Strategic Execution Consultant

Initial Thrust

Initial Thrust

A rocket launch provides the initial thrust to overcome the force of gravity.

A locomotive engine that pulls the entire train with it starts out very slow.

They can catch speed with each passing second, but the initial thrust is the most difficult and determines whether or not they will take off.

The first draft always takes the longest because it involves the most thinking and collaboration.

Then, each subsequent draft becomes easier and faster.

But someone needs to put the care into the first draft so that it’s given the chance to take off.

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