What’s top of mind for the customer?

You should be able to address it and then move out of the way. No fluff.

Does your deck, dossier, or brochure include this information? Is it organized in a way so that you can INSTANTLY navigate to the relevant slides or sections? If the answer is ‘no’ to either of these questions, there’s a problem.

Thoughtfully engineered pieces turn heads. Over-engineered  pieces…well….