Finding the right content developer feels much like finding the right pair of running shoes, or the right foundation (for those who wear makeup), or the right house to settle into. Once you find it, it’s really, really, REALLY hard to give up. A good content developer is someone you can rely on to get the job done well even while you’re on vacation or busy attending to another task.
Medical writers and copy writers are not necessarily content developers, though there’s nothing stopping them from becoming one.
So what does a content developer look like?
Top 5's to Identify a Good Market Access Content Developer:
Commercialization is a team sport which cannot be played in solitude (just try to, and you’ll see what I mean). For this reason, effective 2-way communication is important to create a masterpiece. A client gives directions, and the content developer asks clarifying questions and provides suggestions.
Market access can be tricky because it requires understanding clinical knowledge AND the intricacies of the healthcare space–BOTH of which are constantly evolving. Put simply, it’s a matter of keeping up or moving over. The curious mind can keep up.
Why should anyone read 3 pages of information when the information can be conveyed in one short paragraph? Knowing the audience and the strategy enables laser-focused content.
Promotional material should ALWAYS be supported by sound evidence. Inaccuracy will lead to multiple rounds of revisions, wasted time, and thereby wasted money and diminished reputation.
Perhaps the most important trait is a psychological one which is hard to gauge in interviews and is not a focus for development in the corporate world. Having the can-do attitude enables innovative strides, persistence, timeliness, and solid delivery of a project (more on this in a future blog post).
It’s time to make big strides and turn heads. Ready. Set. Access.
