Flying the Arc
United Airlines takes passengers transcontinental from Newark, NJ to Mumbai, India in a direct nonstop flight using the shortest possible distance. Shockingly, shortest trajectory is not a straight line, but rather an arc!
We have been trained to seek out the most direct and linear path to reach our goal, which in reality could be very long, costly, and uncertain.
In reality, we live on a spherical world—on which there are no straight lines.
The arc takes us to parts unknown, yet it has a trajectory.
Flying the arc means seeking out the relevant customers (both obvious and inconspicuous) and caring to serve their needs. When we fly the arc, we can smooth, simplify, and accelerate access to therapies.
