“Words are one of the most powerful devices we have to push ideas forward and have them adopted” –Nancy Duarte in her book DataStory.

If strategy is a car, content would be the tires.

High-quality tires are important because they bear the weight of the entire car. Since tires (just like shoes) touch the ground, they’re they only things that cushion us from the gravitational pull of our planet. So they better be good!