Customer Map

Your customers have the same dreams, hopes, and fears as you do.

Care to embrace their dreams, worldviews, and energy.

What are they like? >> Transcend demographics and take a walk in their shoes.

Why are they here? >> Be clear on why they will come to hear you.

What keeps them up at night? >> Let them know that you empathize with their pain point and offer a solution.

How can you solve their problem? >> Let them know how you will make their lives better.

What do you want them to do? >> Ensure there’s a clear action for them to take.

How might they resist? >> Contemplate on what will keep them from carrying out your call-to-action.

How can you best reach them? >> Give the audience what they want, how they want it.