Rather than wishing it was easier, become better.
Rather than wishing for less problems, gain skills.
Rather than wishing for less challenge, seek wisdom.
There is no such thing as difficulty because YOU’RE difficulty for difficulty.
The market is going to change more in the next 5 years than it has in the last 20.
If we don’t care to script our future, someone else will do it for us.
Your work is not for everyone.
You’re working to reach such few people that they’re virtually no one.
So, the real question is: which ‘no one’ is your work for?
In order to create relevant work, define your audience and hold yourself accountable for delighting them.
‘Have to’ is up to someone else: doing things today because ‘they’ said so.
‘Get to’ is up to us: doing things today using the trust, leverage, and privilege granted to us.
Throw off the lazy blanket and get out there. Because today will be gone tomorrow.
Because You Get To Read More »
There is something to be said about sprinting.
It reveals our upper limit—reminding us of our capability.
How will you apply this realization about yourself?
We repeatedly tend to underestimate the power of an individual and overrate scale.
‘A person is smart. People are dumb, panicky, dangerous animals.’
A Person Will Move Mountains Read More »
Certain market access problems are difficult and persistent despite the vigilance of many skilled, well-meaning professionals.
They’re difficult because they have resisted simple, obvious solutions.
They’re demanding that we now try approaches that feel risky and might not work.
They reward patience, nuance, and guts and will fight off brute force all day long.
Fight Difficult Problems with Respect Read More »
You cannot fight while asleep.
First, wake up. Be aware of your responsibilities, your surroundings, and your limitless capability.
How much attention are you giving to waking up which is the hardest, most foundational part of our work?
Everyone has their own narrative built by fears and drama.
You’re not the only one.
Rather than marinating in the frustration, you’re more likely to find a way through by becoming curious about your situation.
Get Curious, Not Frustrated Read More »
You already have everything you need to win.
It’s not a matter of gathering more resources but caring to mobilize all the existing ones for a singular cause.
To win, you must plan to win, prepare to win, and expect to win.
You Already Have Everything Read More »
