Honor Them

You have no idea how much it took for them to show up.

Work

‘If you go to work on your goals, your goals will go to work on you.

If you go to work on your plan, your plan will go to work on you.

What we build ends up building us.’

Discipline

Don’t let discipline slip through the cracks.

The work you do when no one is watching counts.

Relentless

The market is saturated, there’s cutthroat competition, and the customers are skeptical.

Make home amongst the eruptions and liquid fire by working on the single most important thing: delighting the smallest group that could possibly sustain you in your work.

Embrace those customers’ dreams, worldviews, and energy…and leave the naysayers alone.

When you work to delight the minimum viable audience, you realize that the group is much larger than expected and they tell others.

Training

Replace an empty mind with an open one.

If you can do this, you have an engaged audience.

Safe and Secure

Engage with the possible, seek the thrill of taking flight, and risk defeat.

Because this is safer than not taking the risk at all.

Take the leap of faith. You’re safe.

We Need You

Arcane forms, changing regulations, difficult vendors, nonsense policies, and unintuitive software are not sources of complaint. They are boons.

If your job was too easy, you wouldn’t be employed.

Best

You’re not here to change them. You can’t, even if you tried.

True act of love is helping them reveal the best version of themselves.

Now

Later might become never.

Do it now.

Curious

If you want to be better today than you were yesterday, allow yourself to be a beginner.