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Market Access Strategic Execution Consultant

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Mind the Channel

Mind the Channel

It’s tempting to bypass established communication channels due to a bottleneck.

The thing is: someone thought that structuring it in this way was necessary in order to get things done efficiently.

It’s possible that the structure is outdated, which is why it doesn’t work anymore. However, bypassing it is no way to send feedback to those who have the power to change it.

Work within it and speak up about it when it doesn’t work.

Taking matters into your own hands by bypassing it may seem like the path of least resistance, although it can actually cause ADDED frustration for all of us.

Great Stories are Trusted

Great Stories Are Trusted

Everyone knows you’re meeting them to sell your product.

When the audience feels like you’re being transparent, they’ll be willing to actually listen.

Before sharing the results from your cost effectiveness model, share the methodology and limitations.

When sharing your value proposition, bring attention to the footnote which explains the scientific evidence that supports your messages.

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