Ready. Set. Access.

Market Access Strategic Execution Consultant

Uncategorized

Uncertainty

Uncertainty

Panic from uncertainty taxes our cognitive capacity. We take cover with what’s familiar to shut off further uncertainty.

They may write it off as rigid, careless, or even reckless.

Lean into the tension because it just may be the watershed moment. What lays around the bend may surprise both you and them.

Uncertainty Read More »

The Object Is…

The Object Is…

All along we were thinking that the work is the object, and employees are the subjects.

The inverse is true…and it works.

Elevate your employees. Seek clarity. Let’s all work on ourselves. Let’s take them with us from here to there.

It’s about time we stopped pushing square wheels.

The Object Is… Read More »

Dominion

Dominion

Dominion is not the same as domination.

‘Dominion’ implies stewardship and sustainability, with more animals on the ark than people. -Katharine Hayhoe

Dominion Read More »

Darkness Cedes to Light

Darkness Cedes to Light

Polio was once expected to become one of the greatest plagues of the century. Within a few short years, a vaccine was created to eliminate the disease from the planet.

Putting a finger on the problem is an important step toward solving it.

Loneliness’ devastation seems to be triumphing right now.

Loneliness, though very much real, has no power of its own. It prevails in the absence of connection. Loneliness cedes to connection.

Darkness Cedes to Light Read More »

Connection Works

Connection Works

Market research, fundamentally, is gathering information about customer needs and preferences.

Why should it be limited to ad boards and surveys?

What about using our conversations as a form of market research?

That was Nike’s play. The customers felt heard. It worked.

Connection Works Read More »

Staying Ahead

Staying Ahead

Pennsylvania’s primary election is in 2 weeks, which means many have already mailed in their ballots. Done.

What was the point of all the campaign fliers they received after they already voted?

Similarly, what is the point of leveraging access tools after a therapeutic alternative is already selected?

Adjust your timeline based on your customer’s timeline. It’s important.

And, voting is also important.

Staying Ahead Read More »

Connections In the Digital Office

Connections In the Digital Office

There is a human need for connection. In its absence, loneliness torments.

We dedicated the last hour to sharing screens and sharing documents.

How about dedicating the next five minutes to sharing a moment with one of them? A conversation about nothing in particular.

Yes, connections can be meaningful even in the digital office. We just have to be intentional.

Connections In the Digital Office Read More »

Go

Go

Stay put and let life unfold or bushwhack your way through an overgrown trail.

The latter might not be so unnerving after all, and quite rewarding.

‘By taking the first step, the next steps tend to reveal themselves.’ –Paige NeJame

Go Read More »

Bias Ceding To…

Bias Ceding To…

Abstinence is not the answer, it only buys time.

We say ‘no’ to bias, but what are we saying ‘yes’ to?

The antonyms for bias are disinterest, impartiality, open-mindedness, justice, equity, tolerance, and acceptance.

Which one allows us to perform service that we’re proud of? Which one allows both us and our customers to move forward together?

Bias Ceding To… Read More »

Scroll to Top