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Market Access Strategic Execution Consultant

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No Coverage, No Sale

No Coverage, No Sale

Here’s a recent example missed opportunity due to poor market access.

Last week the FDA approved the updated COVID-19 vaccine and the next day the CDC urgently called for everyone ≥6 months of age to get it.

Announcements from the FDA and CDC have wider and faster reach than any sales force. Still, I’m imagining molasses-like sales.

Many people who went to the pharmacy for the vaccine returned home without a shot. Besides shortage, the other big culprit was many payers hadn’t covered them yet. Whoops!

No Coverage, No Sale Read More »

Bump. Set. Spike.

Bump. Set. Spike.

Population-based decision managers at health systems enjoy playing volleyball.

Bump. Set. Spike. Over the net!

(1) Place formulary request. (2) Actively engage at P&T meeting. (3) Implement into EHR and communicate to staff. Prescribe!

You made the product, but they’re the ones playing with it. They’re the champions and legends. All we can do is set them up for success.

Bump. Set. Spike. Read More »

Give Them What They Need

Give Them What They Need

P&T committees will demand relevant literature during evaluation. No literature, no implementation.

Even if your customers are convinced about your product, why would they risk their reputation if they don’t have relevant literature?

What’s the message? Where’s the shatter-proof literature to support it?

Set them up to succeed by giving them what they need.

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Learning From South Korea

Learning From South Korea

In 1962, South Korea was the 3rd poorest country in the world. Now, it’s one of 5 richest countries in the world. They pulled this off by investing in human capital, not by starting from 1800 and trying to catch up to the colonial powers.

First we shape them, then they shape us.

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All That You Have

All That You Have

If you are healthy, have someone who loves you, and enjoy a household income greater than $34,000, then you are in the top 1% globally. Think about this.

Why?

Those who don’t ask why they have all this, have no reason to ask ‘why’ when it’s taken away from them.

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Looking From the Future

Looking From the Future

Researchers have found that in-office productivity is at a 75-year low. They’ve also found that productivity and trust have a symbiotic relationship.

Imagine you’re among the those who’ve figured out how to bend the culture to one that nourishes trust, thereby, yielding productivity. However, you also realize that that the way to get back on track is inconvenient and filled with effort.

Write a letter from the ‘you’ in 5 years to the ‘you’ right now. What would ‘you’ write?

We can cede our status to chance, or use it to create a bright future.

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